Stay focused on building business

Jan 30, 2016 by jgordon@unitedmediaguild.org

Free-lance writers need to stay focused on making money. Michael Ofei’s valuable September, 2014 post on the The Write Life urges bloggers to take revenue-generating action every single day.

His suggestions include:

Write a blog post: Even if its just for your own person blog, keep writing. The more you write, the better you will get at it. The better you get, the more business you will get.

Send a newsletter for those on your e-mail list. As you build an audience, engage that audience. As Ofei wrote, “Share resources or interesting articles. Ask your readers what they’re struggling with in your niche. Occasionally, throw in a plug for your products or services.”

Pitch a guest post: Writing for somebody else’s blog may not pay directly, but this is a great way to promote your work and expand your reach.

E-mail prospective clients: Never, ever stop looking for new business.

E-mail current clients: Stay in touch. Let everybody know what you are doing. If you are working on a project, update that client.

E-mail former clients: Again, stay in touch. Remain on the radar screen. Circumstances change and work can come back around your way.

E-mail those in your personal network: Again, stay in touch. What’s the point of building a network of you don’t stay connected with people?