Making that transition to blogging

May 6, 2015 by jgordon@unitedmediaguild.org

Good writing comes in all forms. One of these forms is blogging, a form that news reporters (inverted pyramid) and long-form narrative writers can struggle with.

Alexis Grant offers this advice and much more on her blog, The Write Life:

I’ve hired writers with excellent reputations and experience… only to find out they don’t know how to blog.

What’s the difference? Blogging requires a certain style, a conversational voice that’s fun and interesting to read. And while we all hate to admit there’s a formula for good writing — because the best writers can deviate from it and still hit the nail on the head — most blog posts do follow certain guidelines. They include an engaging introduction that pulls the reader in, they talk to the reader in the “you” voice, and they’re broken down into sections or bullets that are easy to read and digest online.

If you’re able to deliver well-written blog posts consistently, editors will clamor to hire you!