One simple bit of advice

Nov 5, 2015 by

Writing for the Freelancers Union, Kate Shea offered simple but powerful advice: Write everything down!

Whether you use your smart phone or your tablet or your laptop or just an old-fashioned notebook, write down all the details of every assignment you get and keep them organized.

She wrote:

If you’re anything like me, you may postpone writing details down because you are a) lazyish – nnngh, do I have to TYPE that with my FINGERS – and b) vaguely vain about your own ability to remember things correctly.

Even if you have a shining, sterling, steel trap memory, rivaled only by fictional detectives’ – trust me, your enviable recall will eventually be defeated by balancing multiple clients.

If Encyclopedia Brown were a multi-tasking freelancer, even he would miss a deadline, if he didn’t Write. It. Down.

If you’re technology-averse, don’t bother with gadgets.

Carry around a notebook or agenda, but carry it around EVERYWHERE. Don’t be forced to fruitlessly fish around in your wallet for the receipt you wrote that deadline down upon.

For more on this topic, check out her posting on this topic.

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Freelancer Pet Peeves

Jul 13, 2015 by

Writing for the Freelancers Union website, Kate Hamill reviewed the five biggest pet peeves freelancers had with their clients.

Her list will not surprise you:

CLIENTS RENEGING

What? You don’t want that piece after all? Freelancers hate to hear that once they have begun work on a project and budgeted the anticipated payment into their income.

“When clients make promises and break them – even if unintentionally – they create big headaches for freelancers,” Hamill wrote. “Every freelancer has a story of frantically struggling last-minute to plug a budgetary hole caused by a flakey client, or quitting one freelance gig to make room for a new job… that never materialized

CLIENTS PAYING LATE

This is self-explanatory — and something every freelancer has experienced.

“Nothing irritates us more than waiting for a check that comes belatedly… or worse, never comes at all!” Hamill wrote. “At best, it’s frustratingly disorganized and absent-minded on the client’s part; at worst, it’s disrespectful – or even criminal, in the case of complete non-payment.”

CLIENTS DISAPPEARING

Worse than the late-paying client is the one that goes off the grid altogether.

“Almost every freelancer I talked to expressed frustration about clients who suddenly drop off the face of the map, or who don’t have their organizational ducks in a row – creating chaos and delays not only for the freelancer, but for themselves,” Hamill wrote.

CLIENTS SEEKING BARGAINS

Freelancers need to set their rates and stick to them. If that means you don’t get certain clients, so be it.

“You wouldn’t go into a restaurant and try to order from the non-existent ‘secret discount menu’ (at least, I hope you would not); don’t insult freelancers by instantly trying to whittle down our prices,” Hamill wrote.

CLIENTS BEING VAGUE

It can take a freelancer some time to get on the same page with the client. That waste of time can be eliminated with clearer communication from the client.

“Freelancers aren’t mind-readers; it’s frustrating to get feedback that poses more problems, without giving us a path to solutions,” Hamill wrote. “If you hire a freelancer, try to be as specific as possible in your constructive comments – what exactly don’t you like, why don’t you like it, and what direction do you want to head in? Freelancers want to make their clients happy; help us help you!”

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More sound advice for effective blogging

Jun 10, 2015 by

Writing for MarTechAdvisor, a marketing technology news website, Rohit Roy offered advice that is applicable to all bloggers.

He suggested bloggers should identify their audience, take some deeper dives into topics, write in a conversational tone, used mixed media and use links and cited reports to add credibility.

Identifying your audience is the obvious first step. There is the difference between the audience you want and the audience you actually draw.

“The internet is a free place,” he wrote, “and if you are tackling a controversial subject in your post, make sure that sensitive audiences will not take it negatively.”

Bloggers must walk that line between offering quantity of posts and quality posts. Mere quantity can seem like clutter or noise.

“If you have the acumen to turn a quick take of 600 words into a detailed and explanatory read of 3,000 words or more,” he wrote, “you may just connect with audiences, who feel you care about your work and them.”

Roy recommended giving readers a story or a journey, not a lecture. “You will find that talking with or to audiences will yield more success than talking at them in a ‘know-it-all’ tone,” he wrote.

Photos, illustrations, audio and video spice up blogs and create a more pleasing experience. Providing supporting links and citing reports helps you build the credibility to bring readers back for more.

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A productive Day 1 for your freelance career

Jun 9, 2015 by

How should a new freelancer start his or her career? Writing for The Freelancer, Nicole Dieker had this advice:

The first thing I want you to do tomorrow is identify a new client to pitch. To be clear: Don’t pitch right away, just identify who you want to pitch. Unless you already have a full slate of clients—and are earning enough money from these clients to support your lifestyle and save for the future—you need to take time to think about expanding.

How can you identify which client to pitch? If you are interested in journalism, start with the publications you read regularly. Visit personal websites of your favorite writers and check out their portfolios for new outlets to pitch. Search The Freelancer’s rates database to see what these publications pay.

If you’re more interested in doing copywriting or corporate writing, it’s time to check out the job boards. I’ve gotten copywriting gigs off the Ed 2010 job boards, and you can always search Indeed for solid listings.

Here’s one more task for you to take care of tomorrow: join a writers’ group or forum. I recommend Carol Tice’s Freelance Writers Den as a great place to chat with other writers and learn about who’s hiring, who’s paying what, and how you can improve your skills.

Dieker offered advice for the next several career stages in her blog on The Freelancer.

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